Building a website might be challenging for those new to the digital world. There are so many moving aspects, from design to content, that it may be challenging to decide which ones should be prioritized to attract people to your website. If you fail to invest in content, you will become invisible to search engines.
For a website to keep its data, it must be given enough space on a server so that the website may be accessed by all devices connected to the Internet.
High-quality hosting servers allow websites to perform smoothly and rapidly, increasing their chances of ranking higher in Google searches. The answer to whether a website’s search engine optimization (SEO) is affected by its web host is a definitive yes—the web hosting service you choose impacts the search engine ranking of your website.
This blog article will go through the implications of site hosting on your search engine optimization (SEO) performance in further detail.
4 Effects of Poor Website Hosting on Your SEO Performance
Websites that work smoothly and quickly are more likely to get higher Google search results, and this is only achievable when a website is hosted on a high-quality hosting server. Here’s how a terrible web host may hurt your website’s SEO and why choose a trustworthy web host.
1. Long Waiting Period
The speed with which a website’s pages load on a browser is called its “loading time.” Because inexpensive hosting options often have limited bandwidth, they may cause website loading times to rise.
User frustration and bounce off your page may result, and Google may interpret this as an indication that your site is not worthy of inclusion in its search engine results.
This slowness may be caused by servers hosting an excessive number of websites. Unfortunately too many websites housed on the same server are not permitted by the top website hosting providers.
2. Unavailability of Servers
Try static website hosting or even self-hosting if you want to prevent latency. Remember that these solutions are best suited for websites with less than five pages than large websites with more than six.
A down or unavailable website is much worse than an extremely slow website. Take, for example, a consumer who goes to a valuable aspect of your eCommerce business to make a purchase and finds that it is momentarily unavailable, unable to provide them with what they need at the precise moment they want it.
As a result of this failure to provide consumers with what they need, your website’s bounce rate (the proportion of visitors who leave your website after viewing one page) grows.
You lose customers and sales possibilities due to this failure. If your website is experiencing substantial downtime, Google will penalize you by lowering your rating.
3. Untrustworthy Owners Sharing Hosting Space
Scammers and spammers are not accepted as clients by today’s main website hosting companies, although low-cost hosting providers are accepted. When you utilize shared hosting or host many websites on the same server, you are compromising the quality and security of your website’s hosting.
There are two significant drawbacks of using a shared host: Since you can be sharing the server with unscrupulous sites, you run the danger of data theft or loss.
Second, it lowers your rating and authority and the speed and dependability of your site.
As a result, Google tends to de-prioritize websites housed on shared servers as a result of this. So stay away from this cost-cutting strategy.
4. Errors on the Internal Server
When a browser encounters an internal server issue, it cannot access the files on your website.
This indicates a problem with the database connection on your site. When your site’s material gets popular, it might cause a server overload because there are too many people attempting to access your content simultaneously, and your hosting provider cannot manage the high amount of connection requests.
Google flags frequent database connection problems as untrustworthy, and your site’s rating drops.
4 Features to Consider for Choosing the Best Website Hosting
Companies’ most acceptable web hosting options are essential for entrepreneurs and digital marketers thriving to be on top. In the absence of helping your organization reach its objectives and flourish, what is website hosting?
Below are some considerations to consider while picking the most refined website design and hosting services for your needs.
1. Uptime is guaranteed.
An increased uptime percentage indicates that the hosting provider’s servers are always up and running, which implies that any website you host should also remain up. The availability of websites is critical since they cannot retain clients if they are not available.
Take into consideration the following:
- Every day, there is the possibility of downtime: about 14 minutes and 24 seconds of it.
- Weekly downtime should be 1 hour, 40 minutes, and 48 seconds.
- Estimate total cumulative monthly downtime at 6 hours, 43 minutes, and 12 seconds (including weekends).
- The total annual downtime will be three days, fifteen hours, twenty-one minutes, and thirty-six seconds.
Keep this commitment in mind, mainly if you’re operating an online store. Website hosting providers that offer 100 percent uptime, on the other hand, should not be relied upon without further consideration.
There will inevitably be some downtime along the road since servers are machines, and they will have failures at some point.
2. Page Loading Times are Fast
You can improve your website load quicker by implementing a few simple changes. Some companies provide WordPress website hosting, while others use Amazon Web Services (AWS website hosting) and Google website hosting.
Each choice is jam-packed with features that will help you speed up your site’s loading time.
Aside from that, there are other aspects you may look at, such as server location. Websites load more quickly if the actual location of their servers is closer to your target market.
Look for a content delivery network (CDN) among the services offered by your supplier, as this will assist in improving speed and performance even further.
3. Support Staff That Is Always Available
Following the purchase of a product or service, customer support represents the resources inside your organization that give technical help to customers.
Because customers will often call customer support when they need assistance, a customer support staff must be simple to reach, readily available, and attentive to their needs.
The objective isn’t to have zero hosting difficulties but rather to have as few as possible. What organizations want is the capacity to handle difficulties as quickly as feasible.
Hosting solutions providers can get it done for you quickly since they have a highly responsive support team accessible 24/7.
4. More Choices for Services offered
It is common for hosting plans to provide various features, such as automated backups and free SSL certificates. These should not be considered optional extras or add-ons. If you want your site to perform well in search results, you must have these components.
Conclusion
With the recent release of the Page Experience algorithm change, it is critical to have a reliable web hosting provider. Higher-quality hosting may increase uptime while simultaneously reducing load times, improving rankings, and more visitors.
Hosting is also linked to Page Experience signals, which Google uses to evaluate the overall user experience.
Although solid search engine optimization (SEO) is critical to the success of an online company, it is essential not to underestimate the impact that web hosting has on your search engine ranking.
An unresponsive website with regular downtimes or shares hosting resources with spammers will almost surely rank lower in search engine results than it should.
Take this into consideration while selecting web hosting services for your website. Increase your hosting budget allocation to ensure that a lack of adequate resources does not jeopardize your SEO efforts.
Bea Manzano
Bea have always been passionate about writing even at a young age. What started out as a hobby soon became her career. She has written blogs and articles for different industries such as Real Estate, Lumber Companies, Home Decors, Cat Hotels, Travel Industry, and many more. When she's not writing, you can find her either at home watching her favorite TV series while sipping milk tea or outdoors going on roadtrips with her family.
