In this article, we discuss the Top 20 SEO Tools used by experts in order to improve your ranking and relevance for your target keywords.
In the 21st century where information is widely available with the single click of a button, advertising is very important in order to establish a strong connection between companies and their customers. With the presence of technology, digital marketing is one of the hottest strategies that many companies make use of today.
Digital marketing is the promotion of companies via the use of the internet and other types of digital communication to interact with potential clients.
Similarly, digital marketing services are notable services that assist your business in online advertising, such as through search, social media, and paid channels where they concentrate only on digital media as opposed to traditional marketing methods such as print and television.
An area of digital marketing that plays a vital role in helping companies reach out to more potential clients is Search Engine Optimization (SEO). It is the process of optimizing your website so that it appears more prominently when people search for items or services connected to your company on Google, Bing, and other search engines.
The higher the exposure of your pages in search results, the more likely you are to draw attention and attract new and existing clients to your company.
Since SEO may be quite complicated for someone who is not well-versed in the field, businesses can hire an SEO company that offers SEO services to help them with search engine optimization (SEO), ultimately increasing their online visibility.
Top 20 Useful SEO Tools Expert Use
Nothing beats a surprise Google algorithm tweak to make you feel both perplexed and frightened. It appears that search engines wait for you to finish exerting all of your efforts before unleashing an upgrade that renders your efforts useless.
On a positive note, there are various search engine optimization (SEO) tools available that may assist you in optimizing your website.
Free SEO Tools
The tools featured here are free to use, but you may discover a premium variant with greater capabilities which would suit you best. We’ve highlighted some of the finest aspects of each tool, as well as how you can use them to boost your SEO approach.
1. HubSpot Website Grader
Marketing’s purpose is to increase traffic and quality leads through the company’s website. Thus, we must understand precisely what we can do to boost the SEO of that site.
For HubSpot’s Website Grader, one can simply input the URL of their website to obtain an immediate report card with practical insights about your SEO efforts. This will give you the opportunity to enroll in the HubSpot Academy SEO course, which will teach you how to enhance your website’s SEO and user experience (UX), among others.
Additionally, the HubSpot Website Grader will enable you to receive instant feedback on your website’s performance, uncover particular performance issues, and get clear, practical advice on how to improve them. You will also be able to enhance particular website concerns such as the best practices for website security by gaining access to a five-lesson HubSpot Academy course on Website Optimization.
Furthermore, the HubSpot Website Grader will aid you in making your site mobile-friendly and improve user experience by giving you the chance to customize your website to make it more enjoyable for visitors.
2. Google Search Console
Google Search Console provides a variety of tools to assist websites in appearing in the Search Engine Results Page (SERP) for the search keywords and phrases that your target audience is looking for.
If you’re a business owner or an SEO on your marketing team, Search Console can help you undertake an initial SEO research from scratch or upgrade your current SEO strategy with new keywords.
Google Search Console analyzes, debugs, and optimizes your website—and the best part? You don’t have to be a coder to use it.
Using this SEO tool, you will be able to discover which keywords your pages are presently ranking for, locate any crawl errors on your website, determine how mobile-friendly your website is, look for ways to improve visitors’ mobile experience, and have an overview of the important website metrics (i.e. clicks, impressions, average click-through rate, and average position).
An interesting feature of this tool is that it gives you the ability to check how many of your web pages are in Google’s index. In the case that you don’t see them there, you can simply use Google Search Console’s URL Inspection Tool to submit a web page for indexing.
3. Google Analytics
While it is widely known that Google Analytics has a premium version, do not fret!
The free version can still assist you in managing your website’s SEO—especially if you use Google Analytics with Google Search Console.
As a result, all of your website’s SEO data will be centralized and aggregated, and you will be able to utilize searches to find areas for improvement, allowing you to have an overview of how your website and pages rank.
One should not underestimate the features of the free version because it has so much to offer. It can help you remove traffic that has the potential to sabotage SEO reports (i.e. fraudulent traffic), help you learn where your visitors are coming from and improve those channels to enhance traffic, identify engagement metrics by utilizing Site Content Reports, and determine which of your channels resulted in the greatest conversions and the value they offer to your business.
4. UpCity Free SEO Report Card
The UPCity Free SEO Report Card allows you to thoroughly analyze your website in order to see how it performs relative to your competitors.
This SEO tool will ask you for your email address and a few other data points, in exchange for a detailed report that gives you an overview of your website’s SEO performance.
It includes an analysis of your website’s position on the most major search engines, a comprehensive breakdown of the number of websites that link back to yours and an evaluation of how well you did in implementing your core keyword across your site.
Moreover, it also provides a summary of the degree of trust on your site, an estimate of the number of times your site’s pages have been indexed, and insights regarding the load time and accessibility of your website with regards to the users that visit your site.
5. Internet Marketing Ninjas
Internet Marketing Ninjas is an SEO company that offers a number of free tools for comparing your website to the competition, optimizing web pages for certain keywords, creating meta tags, and increasing organic traffic to your website.
Aside from the aforementioned features, it also gives you the ability to examine all of your page links on your web pages to see what’s functioning well and what needs to be improved, assess your website’s page load time and how long it takes for each component of a web page to completely show.
Furthermore, it has various tools that allow you to deeply analyze your website’s performance such as the on-page SEO tool which you can use to assess the content, meta information, internal links of your web pages, and the site crawl function to produce an XML sitemap of your website and identify broken links and redirects.
6. Bing Webmaster
The Microsoft Bing Webmaster provides access to a variety of tools that offer insight into your website, including reporting, diagnostic, and SEO tools.
The free SEO tools can help you examine your website, monitor backlinks, and analyze important keywords to guarantee that your website is well-optimized for organic search.
It gives you the chance to thoroughly understand referring pages, domains, and anchor connections, identify the key terms that your target audience is looking for, as well as the number of searches for those keywords and phrases.
I will also aid you in uncovering technical SEO issues using the site scanning feature, and even inspecting your website and individual web pages for any prevailing issues that you may not be aware of.
7. Google Trends
Standard SEO tools, such as those we’ve already covered, are excellent for performing research and overseeing your performance when your company is already well-established.
But would it be as efficient if you are still establishing a new firm and you would want to discover what prominent sectors, themes, and concepts are being investigated?
We don’t think so! Thus, Google Trends is here to save the day! It is an excellent resource for uncovering potential that might result in a vast keyword landscape for your website.
You should be aware that Google Trends does not provide detailed data. It can only give you an overview of the global trends in specific regions, popular individuals and long tail keywords linked to them, and trends across time which can be compared and contrasted.
his tool works best when used as a compass to guide your SEO strategy and then paired with a more sophisticated program such as HubSpot’s SEO Marketing Tool.
8. Seolyzer
Seolyzer is a free website crawling, log analysis, and search engine optimization tool that can help you figure out how search engines like Google see your site.
Seolyzer uses information left in your server’s log files by crawling bots while surfing your site to discover and build SEO KPIs.
In addition, the program can also analyze page performance, determine which of your pages are the most crawled, and check what Google considers to be the most significant to the pages that are critical to your company’s bottom line.
It recognizes the implications of your SEO activities on a page-by-page basis, detects slow response times, error warnings, and crawl volume so you can fix them before they do major harm.
9. SEOquake
SEOquake is a free Google Chrome plugin that examines the SEO characteristics of a web page automatically. On-page SEO audits, internal and external link evaluations, real-time URL and domain comparison, and data file export are all part of this service.
This SEO tool gives you the ability to modify the SEOquake reports you receive to show just the parameters and data that are important to you, detect any SEO-related flaws that search engines might discover, and extract your SEO analysis results into a customizable and shareable report.
Apart from that, it also has major features that can help you thoroughly understand your website performance such as the Link Examiner function which allows you to get a thorough analysis of how all of your links are doing, including URLs, anchor text, and other link categories.
10. Seobility
Seobility is a free SEO auditing tool that allows you to test your website’s compliance with the current SEO guidelines. By inputting your URL, your website will be examined and you will receive recommendations on how to improve its performance. You will then receive 1,000 subpage assessments, email reports, alerts, and keyword tracking in addition to a complete SEO audit of your website.
This SEO tool will also aid you in resolving on-page SEO problems as soon as possible to regain lost traffic and avoid future traffic declines, analyze your meta information for particular SEO concerns such as meta descriptions, meta tags, and invalid domain names, determine areas for improvement in your page performance and accuracy, and identify particular server faults relating to any redirects.
Its features do not end there! Seobility will also provide you with an accurate SEO scoring that considers a variety of website characteristics such as meta-information, page quality, and link structure, among other things.
Through this, you will be able to learn how to enhance your page and link structure by gathering data about your headers, internal links, and inaccurate anchor text.
11. Check My Links
This SEO tool comes in the form of a Google Chrome plugin that allows you to check the functionality of links on both internal and external websites.
You can easily go through each link on your website and identify those that are broken, determine the good links which are automatically colored in green and the broken ones in red, and copy all of the broken links to your clipboard for additional analysis.
For example, if you search a phrase on Wikipedia, Check My Links will tell you how many connections the Wikipedia page has in total, as well as how many of those links are faulty.
This is advantageous since you can rapidly fix broken links, making Check My Links best suited for developers, content editors, and web designers.
12. BROWSEO
BROWSEO is an SEO browser that lets you evaluate your webpage in a restricted format so you can analyze its content while also learning about its SEO.
By entering the URL of your website, the results will focus on your HTML, allowing you to understand the page’s structure, optimum search phrases, and other SEO-related elements.
It will give you the ability to look at the number of words on the page to find the ideal balance for text length on your website, determine the amount of internal and external links on each page to help you understand how your linking strategy is doing, and examine all of the meta data available in your site.
Paid SEO Tools
13. HubSpot SEO Marketing Software
Price: $45 per month for the Starter plan, $800 for the Professional plan, and $3,200 for the Enterprise plan.
The Marketing Hub from HubSpot contains an SEO marketing software solution that may help you create authority throughout your website. You’ll never miss a chance to improve your content for traffic and conversions since this software is connected with HubSpot landing pages, websites, and blog posts.
Whether you’re developing your first content strategy or an SEO specialist, HubSpot’s SEO Marketing Software provides you with the tools and assurance to rank in the SERPs as well as analyze your overall performance.
Interestingly, HubSpot’s marketing platform does not isolate SEO. It works hand-in-hand with different tools such as email, where you can use your own customized designs to send professional emails; market automation, where you can create dynamic campaigns for segmented consumers; lead management, where you can monitor leads during each stage of the sales process; and analytics, where you can assess your campaign to discover successes and areas for improvement.
14. Ahrefs
Price: $7 for a five-day trial, $99 per month for Lite, $179 per month for Standard, $399 per month for Advanced, and $999 per month for Agency.
Ahrefs is a sophisticated SEO tool that evaluates your website’s property and generates keyword, link, and ranking profiles to assist you in making better content selections.
It allows you to see the performance of individual web pages on your site, calculates the monthly search volume and click-through rates for certain keywords, crawls specific verticals inside your domain, and identifies a variety of technical faults at the page level.
Additionally, Ahrefs has a content explorer feature that gives you the ability to search for high-performing webpages based on certain keywords and subjects.
15. SEMrush
Price: $119.95 per month for Pro, $229.95 per month for Guru, and $449.95 per month for Business.
SEMrush is a complex interface that reports on the overall performance of domains as well as the performance of individual pages. SEMrush provides a variety of tools, one being the SEO Toolkit.
The SEO Toolkit lets you observe a website’s visibility increase over time, as well as determine which keywords it ranks for, what the page’s position is for a keyword, and the keyword’s monthly search activity, among others.
Aside from that, SEMrush also enables you to examine backlinks from many other websites that direct back to yours, analyze your competitors’ strategies by uncovering the paid key terms or ad content utilized in your competitors’ advertisements, and get recommendations to help you learn how to boost your organic traffic by tweaking your content.
Moreover, it offers a Keyword Magic tool to identify all of the keywords you’ll need in order to construct a successful SEO plan.
16. KWFinder
Price: 10-day free trial; $29 per month
When all you want is keyword research, you don’t always need an SEO tool with all the additional features.
KWFinder is an excellent piece of software that bridges the gap between technical SEO and copywriting. You’ll come across key terms and phrases that aren’t too difficult to rank for yet have the potential to bring in visitors.
What distinguishes KWFinder from its competitors is the ease with which it switches between languages and regions, allowing you to cater to your target market no matter where they are in the globe.
17. GrowthBar
Price: Free five-day trial, $29.90 per month for Basic, $39.90 per month for Premium, and $79.90 per month for Agency.
GrowthBar is a Chrome plugin that aims to assist you with targeted keywords, competitive analysis, and SEO rank tracking. It allows you to access data points about any site directly from search engine results pages.
This will enable you to evaluate your competitors’ activity and see which growth methods, keywords, backlinks, and advertisements are working for them.
You can use the Top Keywords and Backlinks tool that GrowthBar offers to find out which sponsored and organic keywords are delivering the most traffic to your website, as well as a list of the most authoritative backlinks pointing to it.
Similarly, GrowthBar also offers a Keyword Suggestions tool which will provide you with a list of similar keywords for which you would wish to rank, as well as their search volumes.
Moreover, GrowthBar allows you to further determine how difficult it would be to rank for a certain keyword based on the domain authority of the URLs ranking on page one, see the word count of any page using the Word Count tool, and run Facebook Ads to get a sense of what they seem like from the standpoint of a search engine.
18. Woorank
Price: 14-day free trial, $79.99/month for Pro, $199.99/month for Premium, or contact for an Enterprise estimate.
Marketers may use Woorank’s in-depth site research to uncover chances for optimization and enhancement. This research considers the performance of existing SEO activities, social media, accessibility, and other factors that may influence your website’s performance.
Each report is broken down into categories to make analyzing your site and identifying improvement objectives as simple as possible.
It includes a marketing checklist, which helps you evaluate typical marketing chores that you may accomplish as part of the implementation of your SEO plan; a search engine optimization feature, which examines your SEO analytics in relation to your objectives; a mobile category, which determines which mobile optimization methods to implement; and a social insight, which aids you in delving deeper into how social media is influencing your traffic and SEO objectives.
19. BuzzStream
Price: Free 30-day trial, $24 per month for Starter, $124 per month for Group, $299 per month for Professional, and $999 or more for Custom.
While links that direct users to your website are important for ranking high on Google search engines, the outreach you undertake when link-building might seem similar to cold calling. BuzzStream makes it simple to find the right contacts, write successful emails, and track who has acknowledged each link request.
Apart from the aforementioned features, BuzzStream helps you locate prospects for outreach by looking for them based on their industry and how active they are on social media.
It also determines backlink candidates which refers to people who are likely to be responsive to your backlink request for reasons that are specific to your business’s specialty.
20. Moz Pro
Price: Medium, $249/month for Large, and $599/month for Premium
The Moz Pro membership is an all-in-one solution for improving your company’s search ranking. Moz’s research tools give subscribers the tools that they need to uncover SEO prospects, measure progress, create reports, and improve their efforts.
It also comes with a website crawler which analyzes up to 3,000 links on a url, and a comprehensive email report which provides information on the crawl statistics for the pages to which your site links.
In additional, it gives you insights into numerous “crawlability” concerns, such as duplicate content and redirects, which may be affecting your SEO performance.
Conclusion
With the advancement of technology and the surge of social media usage due to the presence of the ongoing pandemic, digital marketing services has emerged as one of the most popular resources employed by many businesses today. By the same token, Search Engine Optimization (SEO) remains to be an important aspect of digital marketing that may assist businesses in reaching out to more prospective customers.
Due to its complex nature, SEO may be extremely hard for those who are unfamiliar to it so many businesses result to hiring an SEO company that provides SEO services to assist them in enhancing their online presence.
Thus, it is very important to consider the variety of useful SEO tools in the market and the features that they offer to see if they would best suit you. In choosing the SEO service you would like to avail, there are several factors to consider such as the attributes of each tool and the limitations regarding what they can offer to clients—all of which have been discussed in this article.
While it is a challenge to thoroughly research and test every single SEO tool available, we have compiled a list of the Top 20 Useful SEO Tools that experts use to guide you in choosing the best one for you.
Check out the article above and you might just come across the perfect SEO tool that will suit your needs!
Bea Manzano
Bea have always been passionate about writing even at a young age. What started out as a hobby soon became her career. She has written blogs and articles for different industries such as Real Estate, Lumber Companies, Home Decors, Cat Hotels, Travel Industry, and many more. When she's not writing, you can find her either at home watching her favorite TV series while sipping milk tea or outdoors going on roadtrips with her family.
